Action against Hunger
World Toilet Day: Access to toilets is not a luxury
Ko’leur campaign
CLIENT
Action against Hunger
YEAR
2022
MEDIA
Display
Every year on November 19, World Toilet Day is an opportunity to raise awareness among populations and the international community about this crucial, yet still taboo, issue. ACF commissioned Ko’leur to develop a creative and image strategy to talk about this subject from a new visual angle, taking into account urban codes, and thus allowing to arouse interest and interactions with passers-by. are in the Beaubourg district. This ephemeral operation resulted in an artistic performance of “graff on cabinet” by the Orleans street artist @Rire_Fish. *Sponsorship program
