The Spanish tennis superstar became the Kia Brand Ambassador for Spain in 2004, aged 17. Rafael Nadal was named Global Brand Ambassador in 2006. Kia and Rafael Nadal have grown and progressed hand in hand, a successful partnership built on passion and hard work.
During the Rolland Garros 2020 tournament, Kia Motors invited Rafael Nadal fans, via Instagram, to imagine messages of encouragement.
At each stage of the tournament, the best messages made it possible to carry out a targeted poster campaign from the player’s hotel to Rolland Garros.
The day before the final, the best messages of encouragement from the fans were projected in lively areas of the capital.
The king of clay won the Rolland Garros tournament for the 10th time