Avenue Agency
Kia Motors


Ko’leur campaign

    Kia Motors

  • YEAR



    Projection, Display

The Spanish tennis superstar became the Kia Brand Ambassador for Spain in 2004, aged 17. Rafael Nadal was named Global Brand Ambassador in 2006. Kia and Rafael Nadal have grown and progressed hand in hand, a successful partnership built on passion and hard work.
During the Rolland Garros 2020 tournament, Kia Motors invited Rafael Nadal fans, via Instagram, to imagine messages of encouragement.
At each stage of the tournament, the best messages made it possible to carry out a targeted poster campaign from the player’s hotel to Rolland Garros.
The day before the final, the best messages of encouragement from the fans were projected in lively areas of the capital.
The king of clay won the Rolland Garros tournament for the 10th time


Contact us

Describe your project

    Definition of objects

    Let’s establish together the KPIs and the timeline of your project, whether to generate sales, drive-to-store, notoriety.

    Targeting and Mapping

    Depending on your target, we prepare a schedule and a mapping to optimize the visibility of your creatives as much as possible.


    After the campaign, we send a detailed campaign report.

    +33 6 44 27 72 14

    Terms and conditions
    Legal Notice