Avenue Agency
Vilebrequin

A summer in Paris, Nice, Cannes and St Tropez

Ko’leur campaign
  • CLIENT

    Vilebrequin

  • YEAR

    2022

  • MEDIA

    chalk-tag

Season after season, Vilebrequin invents the elegance of holidays. In 50 years, Vilebrequin has learned to master the art of men’s swimwear, and to make its models perfectly identifiable.
In order to boost its drive to store, the environmentally conscious brand carried out a campaign of chalk-tags in Paris Plage, as well as in the city centers and around the beaches of Nice, Cannes and Saint Tropez.

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    Let’s establish together the KPIs and the timeline of your project, whether to generate sales, drive-to-store, notoriety.

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    Depending on your target, we prepare a schedule and a mapping to optimize the visibility of your creatives as much as possible.

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