A summer in Paris, Nice, Cannes and St Tropez
CLIENT
Vilebrequin
YEAR
2022
MEDIA
chalk-tag
Season after season, Vilebrequin invents the elegance of holidays. In 50 years, Vilebrequin has learned to master the art of men’s swimwear, and to make its models perfectly identifiable.
In order to boost its drive to store, the environmentally conscious brand carried out a campaign of chalk-tags in Paris Plage, as well as in the city centers and around the beaches of Nice, Cannes and Saint Tropez.