Avenue Agency
Carharrt WIP

Converse CONS x Carhartt WIP

Ko’leur campaign
  • CLIENT

    Carharrt WIP

  • YEAR

    2022

  • MEDIA

    Display

For Spring/Summer 2022, Carhartt WIP collaborated with Converse CONS to create two skate designs that tap into both brands’ skateboarding roots.
The collaboration comes in two styles, the One Star Ox Pro (low) and the Fast Break Ox Pro (high), both of which combine fabrics such as suede, canvas and leather in a way that subtly recalls the classic clothing from Carhartt WIP. The brand, keeps it minimalist, with subtle detailing on the tongue, insole and lace eyelets, as well as a debossed iteration of the Carhartt ‘C’ logo on the heel.
Parisians were able to discover these 2 pairs of skates, thanks to a wild poster campaign deployed in the “fashion” districts of Paris.

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